Opening Meeting

The opening meeting was done for I Am Marrying. Myself in left, Pratik, the marketing guy in center, and Snehal in left from Hellointern. Hellointern is a IIT Mumbai based startup. I am Marrying is in discussions to have a syndicate relationship with HelloIntern. Snehal will go back and talk to his other parters, and confirm by Saturday.

Pratik turned out to be a guy with lot of enthusiasm. Its going to be fun working with him

Key decisions:
a. Marketing tricks were debated. It was decided that we will have to offer sales of product all marriage intermediaries from whom we would need business from.
b. The first card printer we approached seemed to understand nothing about websites, which is a good thing as we are targeting non-internet active people. He got his son to understand what Pratik was talking about, and asked if we can give website development training to his son. Thats an easy thing to do. We have gladly accepted the offer to entice the printer to sell our product, which he still does not understand :)
c. HelloIntern has been requested to arrange all our staffing needs internally henceforth. Since uploading marriage content is not a very exciting task, the best thing would be to staff it from college kids of interior colleges, or those people who find it difficult to get jobs like handicapped people. Some potential for earning social points.
d. Pratik is going to post daily his progress report, so that it can be reviewed. I am going to talk to him daily to get the marketing right.


IIT Bombay is celebrating MoodsNIndigo. The guy is visiting from Motilal Nehru College Indore, and clicked us, and a possible collaborator is in center the second picture.

Rohit

Confirmation from First Appointee

Hi, I now understand the business model completely and am all geared up to start the work. My Mod 2 exams begin on 17Dec. and end on 21Dec.
With 2 papers daily it will be a hectic schedule. I just thought it wud be better to inform u guys that I will be starting as soon as my exams end

Pratik

============================
I Am Marrying team comments--Looking forward working with Pratik from 22nd December, 2009

Further Explanation on Marketing Associate

As we said we will keep up updating the business model as we keep on learning. Here comes the update:

There was a slight problem in the model with respect to shares of Position A or marketing associate as pointed by some, and to resolve that, here is the solution

Position A Marketing Associate Remuneration: Rs 1000 per marriage instance if a confirmed lead is brought through a card printer or any other marriage intermediary who get Rs 1000 as well. Rs 2000 per instance for the Marketing Associate if a marriage contract is brought directly.

Now the fun part: If a marketing associate registers a card printer, or any other marriage intermediary, he gets to keep Rs 1000 for every confirmed lead brought by that intermediary, till ETERNITY. This is subject to him keeping that relationship alive as per our quality standards.

Some implications: X is a marriage associate who enrolls a Y, a Pandit, a marriage intermediary. The Pandit gets 5 marriages in first month, and 6 marriage in second month, and 30 marriages the rest of year. He also gets 15 marriages in year 2. X has resolved Pandits queries, and kept him comfortable.

X'Payout:
First Month: Rs 5000/-
Second Month: Rs 6000/-
Rest of year: Rs 30,000/-
Second Year: Rs 15,000/-

All of above will happen through a single act of registering 1 pandit. If the marketing associate enrols 5 pandits, 4 card printers, 7 jewellery shops, 4 tent supplier and assuming the business is in same proportion, the payouts are:

First Month: Rs 100,000/-
Second Month: Rs 1,20,000/-
Rest of Year: Rs 6,00,000/-
Second Year: Rs 3,00,000/-

We believe in the philosophy: Large Money in some hands is better than small money in large hands. So we have now decided to restrict the number of Marketing Associates. Otherwise we don't have enough Card Printers, Pandits, TentWallahs, Jewellery shops etc. to support the model. This would be done on first-come-first serve basis. The number at which we will apply the cut-off is not known yet, and we will notify as soon as we reach that. You would naturally guess that the cut-off numbers are region wise to give complete coverage..

Thanks,

I Am Marrying Team

Clarification to Pratik

Pratik had a problem how much is his share if he does a sale directly vis-a-vis through a printer. This exposed an allocation issue in our model, and the founders had to recalibrate their business model.

Enclosed is explanation for marketing associates
-----

OK Pratik. Nikhil and I have come to an understanding. We are increasing the marketing bucket to Rs 2000 per sale. This means that if you do a sale through a card printer, he gets Rs 1000, and the Marketing Associate gets Rs 1000. If you do a direct sale, you get Rs 2000/-. If a printer approaches us directly, and does a sale, the printer gets Rs 2000/-

Now here is the fun part. If you get a printer, you get Rs 1000 for every sale he does till eternity. Which means you enroll 1 printer, and he gets you 10 marriages, you get 10,000 even if you worked only first time to get him on. However, this is not without work. You will have to maintain the printer relationship, and solve his problems as well continuously. If you don't do that well, then you don't get any subsequent printer share.

Please note that unit price is still Rs 5000/-

Thanks,

Rohit
I Am Marrying

Marketing Associate is the designation

We get the response back from Pratik. He selects MARKETING ASSOCIATE as the designation.

Posted some doubts which we will clear in the next post.

I Am Marrying Team
--------
Hi, Thank you for involving me in ur venture. I have a few doubts which I need to get clarified.

First, let me tell u what has my understanding of this model been.
1. I am marrying team will create website of marriage of a particular couple.
2. As a Marketing associate it is my responsibility to get in touch with card printers and convince them to sell this online marriage sites to their customers.
3. For each couple that the card printer converts I will get 1000 Rs/-

Plz let me know if my understanding has been correct. In this model is it possible that I can also try to sell this templates to couples directly eliminating the Card Printers.

When the ppl need to setup a website for their marriage, do we provide them only the template(i.e those ppl have to do all the uploading and other stuff) or we get the pics and other stuff from them and build the website ourselves????

My account details are as follows
PERSONAL DETAILS DELETED

I will make sure that I get the maximum leads and also regarding the designation I guess SHADDIWALA MANAGER sounds intereseting :-)
On a serious note, Marketing Associate sounds good.