To be able to sell a marriage website for Rs 5000/-, we will have to offer discounts to marrying couples. I remember I joined a film club for Rs 1500/- showing 54 movies in a year and they offered me a discount of Rs 600/- for entry into a film festival in Mumbai. It made instant business sense. We should be able to find vendors in marriage market with least cost in a city and try negotiating a discount on top. Vendors will get marriage orders through us, and marrying couples will get marriage resources through us. This will create a symbiotic relationship.
So lets try to find least cost marriage vendors(booking halls, Pandits, Phoolwallah, Car Hirers, Tent Wallahs, Sweetshops, Catering Shops, and Card Printers), and try negotiating contracts with them.
Saturday, December 19, 2009
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